There is no doubt that almost any aspect of our lives has turned into the digital world in the last decade, and a similar thing has happened regarding the marketing world, where Digital Marketing has become one of the most important techniques for promoting or selling among any business worldwide. Marketo defined Digital Marketing as: “advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.” Here are some advantages of this popular way of doing marketing:

• Easy brand promotion
• Easy to track the performance of a campaign
• Global advertisement
• Direct advertising
• Low cost

Although a Digital Marketing strategy might seem something easy to implement and to be successful at, reality is that it does not work that way. This is why at Invermedia Advertising, we provide our clients with the best tailored Digital Marketing strategies, which perfectly adjust to both our clients’ businesses and their customers.  In this post we are going to talk about 10 tips for a proper Digital Marketing strategy and how they can contribute to boost your business’ performance.

First, we should have a clear idea of what a Digital Marketing Strategy and a Digital Marketing Campaign are. The first one consists on a series of different actions any company gets involved in order to achieve its goals using digital marketing tools. A Digital Marketing Campaign is about the different actions within the strategy that help any business achieve its goals. In other words, the Digital Marketing Campaign are the small steps any business makes that takes it closer to the overall goal set in the strategy.

Here are what we considered 10 essential tips for Digital Marketing

1. Build Your Buyer Personas

Before taking any other action, any business must know who they are targeting. This target can vary from business to business, but having a clear idea about is a necessary starting point. A buyer persona represents an ideal customer and companies can have one or several of them depending on the type of product/service they offer. In order to be accurate building a buyer persona, there has to be a research job behind it looking for information about age, gender, income, location, or hobbies among others. However, HubSpot does a really good job offering a free-to-download template where anyone can build a buyer persona.

 

2. Identify Your Goals

Having a clear and well-defined set of goals is fundamental before doing any Digital Marketing action however, this is has to go alongside the ability to know how to measure these goals as well as being able to do so. At Invermedia, we work closely with our clients to deeply understand what their goals are so we can provide the best marketing tools for a successful campaign.

 

3. Identify and Evaluate Your Current Digital Marketing Channels

In order to have a clear picture of what your current Digital Marketing Channels are, you should start by identifying owned, earned, and paid media. Owned media is formed by all channels a company owns and has full control over. These could be a website, blog, or social media profiles. Earned media is a way to promote a business due to brand recognition because a company provides a great service, its exposure through word-of-mouth, content that has been distributed, or the customer experience among others. Finally, paid media refers to any channel where a company spends money on in order to deliver a message to its target audience. Paid media channels could be paid social media, or Google AdWords.

Once all these different channels have been identified, a company must select which ones best fit the strategy and then implement them during the campaign.

 

4. Build a Presence on Social Media

Consistency is very important across all social media platforms, customers do not want to receive different messages from the same company that can create some kind of confusion. So, maintaining the same profile picture, cover image, or same picture in posts will help grow your presence in Facebook, Instagram, Twitter, or LinkedIn.

 

5. Create and Share Quality Content

When doing content marketing, companies must choose quality over quantity. This will help a company to rank higher in search results as a way of doing SEO. Providing useful content to your customers every certain period of time can increase the number of leads coming to your site as well as it can help positioning the website in a higher ranking.

 

6. Do Keyword Research

Research what keywords people are using to find about you and use them wisely to create content and or optimize your website. One good tool to do this is Google Keyword Planner.

 

7. Analize Your Competitors

This action can help identify what your competitors are doing well and not so well online. Analyze their website, design, and content and then think how you could improve what they are already doing. Adding some new content or modifying the website design could definitely help outstand among competitors.

 

8. Respond to Reviews

Relationship with customers is essential to keep a high retention rate, as well as to grow the number of customers due to a great after-sale service. Feedback from customers is highly valuable no matter if it is positive or negative, so be grateful for whatever your customers tell you, there is always something new to learn from them. If you are not getting any reviews, then incentivize customers to leave a comment about their experience.

 

9. Build a Presence in Local Listings

Make sure your business is on the main listing on internet such as Google My Business so your company can be displayed on online searches. This will also allow users and customers to leave feedback and reviews that are always useful, as we mentioned in point 8. Here is the link to create a Google My Business account.

 

10. Use Google Analytics

Google Analytics is one of the best online tools that helps analyzing the performance of an online marketing campaign as well as how users navigate through a website, where they come from, or what device they use. Google Analytics also provides customizable reports about the topic you want to investigate. It is definitely, a must if you want to succeed at Digital Marketing.

 

These are what we considered to be 10 top tips for Digital Marketing as they have helped us over the years to develop and execute successful advertising and marketing campaigns online for our clients. If you have any questions or want for information about Digital Marketing, please contact us and we will get back to you within a day.

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